Continuing its award-winning tradition, the ANNIKA Invitational was awarded the American Junior Golf Association’s Social Media Award. The all-girls Invitational, which is in its eighth year, has continued to grow and evolve under the innovative and hands-on approach taken by golf legend and international businesswoman Annika Sorenstam, now connecting players, coaches, families and golf media from around the world via social media.
Each year, the AJGA presents awards to the tournaments with the best individual hospitality, Junior-Am Fundraising Tournament, charitable giving and volunteer base. Awards are also given to the events with the highest media and social media participation. Finally, the AJGA recognizes the year’s most outstanding golf professional, superintendent and general manager, as well as the most improved event, best new event, best Junior All-Star tournament, best Invitational and overall tournament of the year. Tournament awards for the 2014 season will be presented on-site at the 2015 tournament.
“We are honored to receive the Social Media Award for the ANNIKA Invitational this past year,” Sorenstam said. “We work hard to try and utilize social media and various digital marketing channels to promote our events, our sponsors and our participants, and we appreciate our efforts being recognized.”
The 2014 tournament garnered more than 3.6 million impressions on Twitter, totaling 570 tweets among 161 contributors throughout the week. Accounts from Annika, Golf Channel’s Morning Drive, Golf Channel host Damon Hack, and the AJGA led the social media conversation with a combined 200,000 followers on Twitter.
The ANNIKA Foundation is honored to welcome 3M as a sponsor of the ANNIKA Intercollegiate, ANNIKA Award and our global series of Invitational tournaments. The new partnership with 3M reflects both organizations’ dedication to empowering the next generation, especially women and girls.